Christmas lovers from all over the world have once again found a “home” in Milan. It is Palazzo Magia, 1,000 square meters on three floors in the central Via Pietro Verri entirely dedicated to Christmas according to Vincenzo Dascanio, a famous entrepreneur, creative, and party designer who has conceived some of the most glamorous parties in the world.

A dream universe made up of many realities: a high-end pastry shop, the VD Café, and various themed spaces dedicated to home decor and personalized floral creations.

I wanted to offer everyone the opportunity to take some time for themselves in a special location to experience beauty where nature, craftsmanship and design meet in a tribute to Christmas.

(Vincenzo Dascanio)

The heart of Christmas gatherings with friends is the renovated Vincenzo Dascanio Café, which offers a gourmet experience that ranges from breakfast with macarons served on the original doll trays and the 1895 Coffee Designers by Lavazza specialty selections, to Sunday brunch with Italian classics – such as lasagna, parmigiana and potato gateau – up to lunch based on club sandwiches or savory croissants.

The true protagonists of the place are the creations of the talented pastry chef Imma Iovine, with important experiences behind her, including Marchesi 1824. Her extraordinary interpretations of Christmas classics, created exclusively for Palazzo Magia, are pure joy to the sight and the palate.

In addition to the traditional panettone, pandoro and veneziana, the VD Café offers small pastries, gift boxes and unique creations such as cartoon-style chocolate Christmas characters and book-look-alike-boxes of pralines in the shape of a tree.

On the other two floors, Palazzo Magia dedicates ample space to home decor, offering a selection of objects and furnishings to dress up the house for the holidays. From decorative candles, with fun shapes inspired by holiday sweets, to vintage Christmas balls of every shape and color.

At Palazzo Magia the decorations are tailor-made and customizable: consultants and florists are available to customers to create unique floral creations, starting from the original orange garland to the elegant paper flower bouquets.

A truly enchanted world where you can immerse yourself for a few hours and forget everything and everyone, lulled only by the magic of Christmas.

The Secret

Vincenzo Dascanio has created events all over the world, but his favorite place remains Lake Como where, between a party at Villa Erba and one at the Grand Hotel Tremezzo, he has always loved returning, to the point of having purchased the beautiful Villa Bonomi where he organizes fab events. In Cernobbio, he has also created his dream café, inaugurated in 2022, the first of a long series of successes.

Useful Info

Palazzo Magia
Via Pietro Verri 5
20121 Milano

Opening hours from 10:00 to 20:00
For reservations at the Café: +39 334 674 9662, booking@vincenzodascanio.it

First courses: from 16 euro
Second courses: from 18 euro
Cakes and panettone: from 7 euro
Coffee: from 4 euro
Sunday Brunch: 45 euro