Accordi di Profumo, a new collection in Brera
The line inspired by the most precious uncontaminated essences in the world, already used in the 16th-century cosmetic industry.
Accordi di Profumo comes from a raw material grown in uncontaminated natural contexts, essences among the most precious, from Neroli to Patchouli, which have made the history of world perfumery.
A journey through the most iconic ingredients of perfumery, some of which have already been described in ancient botanical manuscripts of the 16th century, which can be known and tried in the Milan flagship of The Merchant of Venice, the only high-end perfumery brand that celebrates Italian perfumery art, and in particular Venetian art, the first to have created alcohol-based perfumes as we know them today.
Accordi di Profumo line was born, in fact, from the collaboration between The Merchant of Venice and Givaudan, world leader in the production of essences. With its homonymous Foundation, the company created the Sourcing4Good project aimed at promoting the use of sustainable raw materials of the highest quality through the direct support of the small communities that produce the finest essences in the world.
Accordi is one of the most innovative and truly sustainable projects being offered today in the field of international perfumery.
(Marco Vidal, CEO The Merchant of Venice)
A mission that joins that of The Merchant of Venice to enhance the fascinating history of the mediaval “Mude”, the naval caravans that left Venice to reach distant ports; an exchange system that allowed Italy to market the precious raw materials used for perfumes and which, through skilled craftsmen, made our cosmetics the most coveted in all the European courts of the time.
To understand the cultural legacy that binds this fascinating history to Milan just think that, in its period of maximum expansion during the sixteenth century, the dominion of the Serenissima extended west to Crema in Lombardy (east to Cyprus and north up to Cadore) and that precisely during the 1500s, thanks to these trades, the perfume industry grew considerably, so much so that the first alcohol-based perfumes for personal use were created in Italy. The essences were not the only precious goods that arrived in Lombardy through these trade routes: even saffron, today the protagonist of Milanese cuisine, had the same origin, as did coffee.
Accordi offers 8 fragrances divided according to the 4 main olfactory families: fresh citrus fruits with Bergamot from Italy and Orange from Brazil, delicate floral Tuberosa from India and Neroli from Morocco, warm amber Tonka from Venezuela and Saffron of Iran, up to the deep woody woods of Patchouli from Indonesia and Sandalwood from Australia.
Ancient ingredients that have made the history of perfume, of which the Accordi line today guarantees the traceability of the origin, the sustenance of the communities of the local farmers and the protection of the environments in which they are born. “Monothematic” fragrances that are designed to be combined with each other or with other perfumes as true connoisseurs love to do.
The original flagship in via Brera was created by Maestro Pier Luigi Pizzi, born in Brera, one of the most important theatrical scenographers in the world, who also designed the restyling of the Museum of Palazzo Mocenigo in Venice with its Museum of Perfume by The Merchant of Venice.
The boutique, which recalls the ancient pharmacies of the ‘500, pays homage to the icons of Milanese culture, the Brera Academy and the La Scala Theater, without forgetting the origin of the brand in the glass decorations and the red color of the furniture that define the indisputable native link with Venice.
And where does the perfume you wear come from?
Useful Info
The Merchant of Venice
Milano Flagship Store
Via Brera 4
20121 Milano
Tel. +39 02 80581268
